Salary: £40,000-£55,000 DOE (the band for this role allows for applicants with varying levels of experience and expertise. We will discuss salary expectations during the interview stages).

Location: London - you’ll ideally be based in our London office for 1-2 days per week.

Closing date: Monday 20th January, 6pm

Position Overview:

We are looking for an innovative Social Media data expert, with demonstrated experience of leading a social publishing strategy based on data driven decisions. You will help lead the content creation strategy on PinkNews' channels. You will be responsible for timely and optimised video publishing, and present strategies and data from platforms to the video and content teams. You will be a manager and given the opportunity to grow your team while in post. The role will report to the Head of Video but will work closely with the audience and editorial teams.

PinkNews is the largest LGBTQ+ media publisher in the world. Our mission is to make the world a gayer place, creating the essential place for LGBTQ+ people to connect with one another and with the culture-driven content that matters most to them. Through creating content and connections that entertain, inform and inspire, we empower generations to embrace and shape the future - making the world a gayer place.

Key Responsibilities of the Video Growth Manager:

• Oversee the optimising and publishing of all video content on all social platforms using analytics and data

• Be a key driver in PinkNews' publishing strategy on all social platforms including but not limited to Meta, Snap, TikTok, YouTube

• Monthly data reports and content analytics insights

• Work with Head of Video and the Executive Producers to provide insights into commissioning strategy and production

• Lead on the strategy for publishing across social platforms regarding timings and days based on data analytics

• Implement the creation and optimisation of metadata, thumbnail generation and social content

• Work with the tech team to finesse our owned and operated products to provide instruction on tech needs

• Lead on processes for publishing and scheduling tools such as sprout

• Oversee and ensure timely publishing of all video content

• Lead on publishing testing strategies included A/B testing across all platforms to improve content performance

• Increase follower count, revenue and overall viewership across all PinkNews owned and operated channels

• Future involvement in supporting the hiring and management of a publishing team

Successful candidates will demonstrate:

• 4+ years experience in social media publishing

• Proven experience in analytical skills & data management

• Expert knowledge of Meta, Snap, Youtube and TikTok publishing

• Previous management experience is essential

• Strong organisation skills

• Branded content publishing is desired

• Excellent written and spoken communication

• Strong copywriting skills

• Newsroom or digital publishing experience is preferable
  
  

The Package:

• Salary from £40,000-£55,000 DOE

• 35 days annual leave pro rata, including bank holidays

• Additional day off for your birthday

• 24/7 access to mental health support

• Instant access to regular counselling & therapy sessions, booked directly through Slack

• Unlimited access to our wellbeing and mental health resource centre

• Fully funded socials, activities and away days

• Funded training and development opportunities

• Monthly team awards

• Progressive workplace policies including Transitioning At Work

• Commitment to hybrid working

• NEST Pension

• Hybrid working - 1 day a week in the office

• Summer hours

• Macbook & home office equipment provided

• Mental Health First Aiders (training available)

What to do next:

Click apply and send your application through to us and we will get back to you as soon as we can.

PinkNews is an equal opportunities employer. We are committed to creating a diverse and inclusive workplace that celebrates differences, allowing you to be your authentic self at work.

As the leading LGBTQ+ Media brand, we want to use our platform to amplify voices and represent our diverse audience.