PinkNews is the largest LGBTQ+ media publisher in the world. Our mission is to make the world a gayer place, creating the essential place for LGBTQ+ people to connect with one another and with the culture-driven content that matters most to them. Our content is at the heart of LGBTQ+ culture, covering everything from politics and current affairs to entertainment and pop culture, all seen through our uniquely inclusive lens.

Role: Growth and Publishing Strategist

Salary: £30,000 - £40,000 DOE

Location: London - we enjoy working flexibly, you’ll be working from our London office for 1-2 days per week

Closing date:  12pm, Monday 23rd December

About this role: We're looking for a keen, social media savvy individual who can enhance our content and build strong online communities across Snapchat, Facebook, and other social platforms. The Growth and Publishing Strategist will be responsible for supporting sourcing, packaging and strategising. We publish up to twenty video stories per day on all social media platforms. The job of the publishing strategist is to support the Growth and Publishing Lead in the rapid creation and delivery of our video news content, as well as supporting on wider social media strategy.

You’ll work closely with the producers and wider production team to learn the process of journalistic video content creation in a fast-paced publishing environment. With the opportunity to learn about social publishing, social analytics, video editing and social content creation (creating posts, scheduling content, script writing etc.) 

What you’ll be doing day to day:

• Support the Growth and Publishing Lead in ensuring the publishing of high-quality, high-volume content output across all PN owned and operated social channels, with a primary focus on Snapchat and TikTok

• Contribute to overall growth and publishing strategy across all social channels

• Expert use of data and analytics to inform strategy

• Contribute to monthly content reports

• Publish daily on TikTok and YouTube Shorts

• Source viral funny, unique or satisfying UGC videos

• Liaise with third party content providers to license content

• Responsible for UGC channels, collaborating with Producers for original reactions and editing and posting said content

• Pitch relevant news or ‘features’ stories daily

• Video editing using Premiere Pro

Skills you’ll need:

• 2-3 years in social media content creation and/or publishing

• Ability to work independently to support the team, being proactive and offering support as needed

• Interested in developing a career in social video content creation and social media strategy

• Native understanding of social platforms such as Snapchat, YouTube and TikTok

• Experience in generating organic growth on a personal / brand social account

• Good knowledge of Adobe Premiere, Photoshop and/or Canva

• Understanding of media law and licensing of online content

• A keen interest in LGBTQ+ culture, both pop and political

• An eye for viral content amongst a range of social platforms

• Experience in Meta / Snap / TikTok / YT strategy

• Knowledge of Gen Z culture, pop-culture and trending influencers

The Package:

• 35 days annual leave pro rata, including bank holidays

• Additional day off for your birthday 🎂

• Access to regular counselling & therapy sessions, booked directly through Slack

• Instant access to independent financial, legal and other advice for you and family members

• Funded socials, activities and away days

• Funded training and development opportunities including bespoke leadership training, open to all

• Progressive workplace policies including Transitioning At Work

• NEST Pension

• Macbook, home office equipment

• Mental Health First Aiders (training available)

What to do next:

Click apply and send your application through to us and we will get back to you after the closing date.

PinkNews is an equal opportunities employer. We are committed to creating a diverse and inclusive workplace that celebrates differences, allowing you to be your authentic self at work.

As the leading LGBTQ+ Media brand, we want to use our platform to amplify voices and represent our diverse audience.