Are you a forward-thinking social media data expert with a proven track record of driving content strategy through data-led decision-making? 

PinkNews, the world’s largest LGBTQ+ media publisher, is looking for a talented individual to lead our social publishing strategy and elevate our content creation efforts.

In this role, you’ll play a key part in shaping the future of PinkNews’ channels. You’ll oversee the timely and optimised publishing of videos, provide strategic insights based on platform data, and collaborate with our video and content teams to enhance performance. You’ll have the exciting opportunity to build and grow your team, reporting directly to the Head of Video while working closely with our audience and editorial teams.

If you’re ready to bring your expertise to a purpose-driven organisation, we’d love to hear from you!

Salary: £45,000-£55,000 DOE (the band for this role allows for applicants with varying levels of experience and expertise. We will discuss salary expectations during the interview stages).

Location: London - you’ll ideally be based in our London office for 1-2 days per week.

Closing date: 6pm, Monday 17th February.

Key Responsibilities of the Growth and Publishing Lead:

• Oversee the optimising and publishing of all video content on all social platforms using analytics and data

• Be a key driver in PinkNews' publishing strategy on all social platforms including but not limited to Meta, Snap, TikTok, YouTube

• Monthly data reports and content analytics insights

• Work with Head of Video and the Executive Producers to provide insights into commissioning strategy and production

• Lead on the strategy for publishing across social platforms regarding timings and days based on data analytics

• Implement the creation and optimisation of metadata, thumbnail generation and social content

• Work with the tech team to finesse our owned and operated products to provide instruction on tech needs

• Lead on processes for publishing and scheduling tools such as sprout

• Oversee and ensure timely publishing of all video content

• Lead on publishing testing strategies included A/B testing across all platforms to improve content performance

• Increase follower count, revenue and overall viewership across all PinkNews owned and operated channels

• Future involvement in supporting the hiring and management of a publishing team

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• 4+ years experience in social media publishing

• Proven experience in analytical skills & data management

• Expert knowledge of Meta, Snap, Youtube and TikTok publishing

• Previous management experience is essential

• Strong organisation skills

• Branded content publishing is desired

• Excellent written and spoken communication

• Strong copywriting skills

• Newsroom or digital publishing experience is preferable

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• Salary from £40,000-£55,000 DOE

• 35 days annual leave pro rata, including bank holidays

• Additional day off for your birthday 🎂

• 24/7 access to mental health support

• Instant access to regular counselling & therapy sessions, booked directly through Slack

• Unlimited access to our wellbeing and mental health resource centre

• Fully funded socials, activities and away days

• Funded training and development opportunities

• Monthly team awards

• Progressive workplace policies including Transitioning At Work

• Commitment to hybrid working

• NEST Pension

• Hybrid working - 1-2 days per week in the office

• Summer hours ☀️

• New Macbook & home office equipment provided 💻

At PinkNews, we’re on a mission to make the world a gayer place, creating the essential place for LGBTQ+ people to connect with one another and with the culture-driven content that matters most to them. By producing content and fostering connections that entertain, inform, and inspire, we empower generations to embrace their identities and shape a brighter, more inclusive future.

What to do next:

Click apply and send your application through to us and we will get back to you as soon as we can.

PinkNews is an equal opportunities employer. We are committed to creating a diverse and inclusive workplace that celebrates differences, allowing you to be your authentic self at work.

As the leading LGBTQ+ Media brand, we want to use our platform to amplify voices and represent our diverse audience.